Planning Kerzner's Party

Number of Pages 4

A 4 page paper discussing Kerzner Furniture's approach to planning its 10th anniversary celebration and benchmarking against two other companies. One is Southwest Airlines' "Culture Day," a recurring event; the other is the celebration that Boeing held when it completed its first 777 widebody twin jetliner, a celebration attended by 105,000 people. Bibliography lists 4 sources.


File: CC6_KSprojMgParty.rtf


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