Proposal for the Marketing of a Driverless Car

Number of Pages 3

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a driverless car to show the process, including an assessment of the primary target market, and the type of message that will be effective is stimulating sales. The writer presents a proposal for a marketing campaign. Three sources are cited in the bibliography of this three page paper.


File: TS65_TEdriverless.doc


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