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Number of Pages 15
The paper consists of two parts. The first section discusses the sources of competitive advantages for Ryanair and applies the adding value scorecard. The second part of the paper discusses the sustainability of the advantages and looks at the main source of competition. The paper is based in a case study of Ryanair’s position in 1999. Five sources are cited in the bibliography of this fifteen page paper.
File: TS14_TEryancomp.rtf
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