Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

Number of Pages 3

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, market orientation and sales orientation. The potential advantages as well as difficulties with the sales orientation model are discussed with reference to example cases. Five sources are cited in the bibliography of this three page paper.


File: TS14_TEsaleor.doc


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