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Number of Pages 10
A 10 page paper that begins with a biography of Branson as an entrepreneur, thus, the focus is on the growth of his businesses and leadership. Northouse's schemas of leadership are applied to Branson as are Kotter's errors. The writer also comments on the leadership- followership concept in terms of Branson. Lessons learned from Branson's leadership are discussed. Bibliography lists 11 sources.
File: MM12_PGbrnsn2.RTF
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