The ITC eChoupal Initiative

Number of Pages 17

This 17 page paper is based on a Harvard Business School case study provided by the student. ITC have developed the eChoupal initiative, a system aimed at improving efficiency and value within the supply chain in a rural area of India. The paper looks at four issues; we objectives behind the initiative and the problems which were faced, the principles of supply chain management which present in the initiative, the ways in which value is created and whether or not the model of the eChoupal is transferable. The bibliography cites 10 sources.


File: TS14_TEITCechoupal.rtf


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