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Number of Pages 24
Using a scenario provided by the student the writer at the theories which will be useful in examining the way that an Australian company could consider entering the UK market. The first part of the paper looks at a range of different theories concerning international business, including the way markets may be chosen, potential internationalization strategies and the concept of comparative advantage. The paper then moves on to consider the way that the company could into the market in terms of developing a competitive advantage, utilizing differentiation and set up a structure for business. Fifteen sources are cited in the bibliography this twenty-four page paper
File: TS14_TEexmangoUK.rtf
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