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Number of Pages 5
In a paper of five pages, the author reflects on the findings in the current literature on marketing and competition. The concepts of innovation, risk, and market performance are often considered when evaluating competition and seeking methods to secure competitive advantage. Organizations must recognize that not all of these elements have a direct relationship all of the time. It is plausible to maintain that within certain market segments, innovation can be inversely related to market performance. Subsequently, organizations must assess their consumer base and their competitors when seeking ways of advancing their operations, products, or services through the introduction of innovations. The existing literature clearly warns that not all technology is beneficial and challenges can emerge that can have a negative impact on market performance resulting from innovation. There are five sources listed.
File: MH11_MHbuscompe.doc
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