Traditional to Customer Targeted Marketing Movement

Number of Pages 7

In seven pages this paper examines compares traditional 4Ps and marketing mix to the current trend towards market targeting of customers and examines necessary organizational changes to make that transition. Seven sources are cited in the bibliography.


File: D0_MTtrcumk.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2026 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.