Research Papers on Consumer Behavior

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Is the Marketing Mix Outdated?

    The marketing mix, also known as the 4 P’s is taught in many schools and used by many marketers, but with increased complexity in the marketing environment is the has the model become outdated? The writer examines the marketing mix, including the way it has developed and the way it may be applied in the modern world before reaching a conclusion. Fifteen sources are cited in this sixteen page paper.

  • Consumer Shifts and Cola Manufacturers

    In five pages shifting consumer tastes are examined in terms of cola manufacturers now concentrating on bottled water in light of declining cola sales. Two sources are cited in the bibliography.

  • Strategy Plan for a Regional Water Bottling Company

    This 6 page paper proposes a strategy that a regional water bottler could use to compete in a market with the large international firms. The strategy proposed is one of differentiation using local image and environmental issues to create a desirable image and help increase sales cost effectively. The bibliography cites 5 sources.

  • Endorsements by Celebrities

    In six pages products being endorsed by celebrities are examined through provided examples with reasons discussed why marketing campaigns feature celebrities, how the celebrity and product are matched and protection against scandals involving these celebrity pitchpersons by companies. Four sources are cited in the bibliography.

  • Celebrity Product Endorsement and Reaction of Consumers

    In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsements are with study limitations noted but supporting evidence is provided and the need for additional research is clearly stated. Five sources are cited in the bibliography.

  • Marketing Research Firms and 'Unnecessary' Copyright Laws

    In six pages the notion that copyright infringement laws are not necessary for marketing research firms that freely borrow from existing concepts is considered. Ten sources are cited in the bibliography.

  • Motivation for the Purchase of Cosmetic Surgery

    The ability to sell any product or services is likely to be reliant on the marketing. For marketing to be effective marketers need to understand the motivation behind a purchase. This 9 page paper looks at the motivation behind the purchase of cosmetic surgery using feminist models and the desire for empowerment as a framework for examination of the purchase motivation. The bibliography cites 12 sources.

  • Choosing a Promotion for Piggy Bank

    A 3 page paper discussing the focus of a promotion offering cash back on credit card purchases made with a Piggy Bank credit card. Choices are to offer incentives at traditional retailers or limit the incentives to online sales. The paper recommends choosing traditional retail because its growth is slower and more predictable, allowing the bank to enter the promotion with a better sense of what the total cost will be. A 9-slide PowerPoint presentation is available. Bibliography lists 5 sources.

  • The Vitamin and Supplement Market In Belgium

    This paper examines the potential market for vitamins and dietary supplements in Belgium. The author provides demographic and other marketing data. This five page paper has six sources listed in the bibliography.

  • Marketing EMI Music in the Digital Age

    EMI are facing a number of marketing challenges, the decision by Radiohead to release tracks on their own website and increase in digital music downloads are all indicators of the changes. This 11 page paper looks at some of the challenges EMI face in terms of the general marketing of a service rather than a physical good and consideration of the influences and impact of marketing on the internet. The bibliography cites 11 sources.

  • Restaurant Industry and Digital Marketing

    In five pages digital marketing is examined as it pertains to the restaurant industry and the need to maintain presence through expansion. Six sources are cited in the bibliography.

  • Positive and Negative Aspects of Fast Food Restaurants

    In three pages fast food restaurants are the focus of this assessment of their pros and cons. Six sources are cited in the bibliography.

  • How Has Services Marketing Shaped The Concept Of Marketing For Organizations

    This 11 page paper looks at the way in which the marketing of services has impacted on marketing as a whole and how organization use the lessons and models created and enhanced by marketing of services or intangible goods for the marketing of other goods. The bibliography cites 10 sources.

  • Drinking Glass Recalled

    As part of the promotion for the movie, Shrek Forever After movie, McDonald's offered a drinking glass with one of the characters painted on it. They subsequently recalled twelve million glasses. This paper reports why they did the recall. The writer comments on the relevant and non-relevant variables in that decision and also comments on the contribution margin ratio. There are six sources listed in the bibliography of this three page paper.

  • Google's Entry into the Email Market (Analysis in Question and Answer Format)

    This 19 page paper examines Google and competitors, with attention to email programs. Five questions are answered. MSN Hotmail, Yahoo Mail and Gmail are compared and contrasted. Research is provided to support the assumptions. Bibliography lists 7 sources.

  • Bridgewater Castings and Strategic Decision Making

    In seven pages Bridgewater Castings cast iron wood burning stove manufacturer is the focus of 7 questions involving strategic decision making and management accounting. One source is cited in the bibliography.

  • Different Generations and Marketing

    In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how marketing varies among the different generations such as Baby Boomers, Generations X and Y, and the Millenial Generation it wishes to target. Twenty five sources are cited in the bibliography with the inclusion of two tables.

  • Information Management and Hotels

    In ten pages a fictional hotel's strategies are featured in this discussion of the hotel industry and its various uses and applications of information technology. Three sources are cited in the bibliography.

  • Marketing the Harley Hydrogen Cycle

    A 7 page paper creating a product and a marketing plan for the VROD-H, a hydrogen-cell Harley-Davidson motorcycle based on its 1130 cc motor developed for the VROD series. EPA and California emissions requirements for motorcycles become much more stringent in 2008 and again in 2010; the product will be marketed first in California because of that state's existing and still-developing "hydrogen highway." Bibliography lists 4 sources.

  • British Airways and Iceland Air's E-Commerce Ventures

    A two-part paper, one looking at Iceland Air's and British Airway's web sites, the other providing a PEST analysis of economic, political, technological, and social influences on airlines, with respect to the Internet and e-commerce. This eight page paper has five sources listed in the bibliography.

  • Corporate Identity and Image

    In three pages this paper discusses the relationship between a corporate image and its identity and assesses tools that can effectively communicate an image to shareholders. Three sources are listed in the bibliography.

  • New Tools for Marketing

    Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are successful with their social media marketing. The paper discusses why social media marketing is popular, the advantages and disadvantages, and impact over the next decade. There are six sources listed in the bibliography of this eight page paper.

  • Global Communication and Marketing; Disney

    Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues. The paper looks at how the company has communicated in the past, the current strategy, the impact of technology and the actions and reaction of competitors. The paper ends with some future marketing strategy recommendation. The bibliography cites 9 sources.

  • TECHNOLOGY, CUSTOMERS AND THE EXAMPLE OF VOLVO

    This 7-page paper examines the impact of technology on customers (in this case, customer service) by examining the case of Volvo Cars Belgium. Bibliography lists 2 sources.

  • Research Analysis on Impulse Buying

    This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared toward increasing the impulse buying of consumers. There are twelve sources used in the bibliography.

  • International Athletic Shoe Company Establishment

    In five pages the global establishment of a company that manufactures and markets athletic shoes in the United States, Canada, South Korea, and Singapore is discussed in a consideration of its $350 million budget and an industry five forces analysis is also presented. Two sources are cited in the bibliography.

  • Apple Leads in Customer Service

    Apple employees are trained to help people and to provide excellent customer service. The training is comprehensive. This paper emphasizes this factor and discusses relationship marketing as part of it. The essay also provides a great deal of information like background, products, innovations, etc. There are eight sources used in this ten page papera

  • Service Characteristics and Consumption Trends That Impact on a Travel Agent

    This 9 page paper looks at the service characteristics needed by a travel agent and examines the trends within the travel industry. The writer looks at issues such as the changing role of the travel agent, increase consumer empowerment, the role and importance of the internet and general trends and preferences. The bibliography cites 10 sources.

  • Hypothetical 2000 Advertising and Marketing Plan for Budweiser

    In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, and suggestions that favor Internet advertising with traditional approaches. Nine sources are cited in the bibliography.

  • Launching a New Product in International Markets; a Product Plan

    This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.

  • Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

    The writer looks at the way in which a local chain of supermarkets may benefit from utilizing an integrated marketing strategy in order to promote sales within the stores. The paper starts by examining the theory of integrated marketing, defining the concept and how it can be implemented before designing and original integrated marketing campaign using local media as well as Facebook and a website. Ten sources are cited in the bibliography this nine page paper.

  • Trouble Shooting in Services Industries

    Companies providing services to consumers, such as in the tourism industry, need to understand where there may be gaps in the services that are provided and the services expected. This 3 page paper discusses 4 potential gaps considering the causes and potential solutions. These four gaps are the gap between a customer expectation and the expectations perceived by management, the Gap between the management perceptions and consumer expectations and the way it is translated into service quality specifications, the gap between service quality specifications and the delivery of those specifications to the customer and the gap between the service delivered to customers and the external communication about the service. The bibliography cites 4 sources.

  • Advertising and the Internet

    In eight pages this paper examines Internet advertising in a discussion of marketing strategies and comparisons with conventional approaches to advertising. Seven sources are cited in the bibliography.

  • Putting Company Brands on the Internet

    The writer evaluates the idea that a brand is the same no matter where it is found, and that no special theories need to be developed when a company moves into Internet marketing. The writer argues that the statement is flawed and that a company needs to find a different approach for the Internet, particularly in an international market. The paper is seven pages long and there are eleven sources listed in the bibliography.

  • Reallocating Marketing Budgets

    A 5 page paper that introduces the topic by commenting on marketing changes when television became popular. The essay comments on Internet marketing and corporate sponsorship of different events with examples. The last part of the paper focuses on sponsorship marketing in Singapore. Bibliography lists 3 sources.

  • MCBRIDE FINANCIAL SERVICES AND MARKETING

    This 3-page paper provides a marketing plan for McBride Financial Included in the paper is a discussion about Internet marketing. Bibliography lists 2 sources.

  • Internet Marketing

    In eight pages this paper examines ecommerce in a consideration of Internet marketing, its opportunities, and emerging markets. Nine sources are listed in the bibliography.

  • iPhone Marketing

    This paper provides an introduction to some of the many different marketing principles that are found in the literature. The writer discusses Apple's marketing with an emphasis on the marketing approaches for the iPhone to illustrate which marketing principles were included. There are eight sources listed in the bibliography of this nine page paper.

  • Promotion and Marketing of Islamic Banking

    The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketing. The proposal includes the research questions, the reason for the research a literature review and a methodological framework. Fifteen sources are sources in the bibliography of this ten page paper.

  • New Athletic Shoes Line Creation

    In six pages the creation of a new line of athletic shoes is considered in terms of a marketing plan featuring running shoes in all styles for women. Five sources are cited in the bibliography.

  • Rainbow Plant Food New Marketing Plan II

    In five pages this paper discusses a new product marketing strategy for Rainbow Plant Food.

  • Dell Computer Pop Up Ad Design

    This paper consists of twelve pages and designs an Internet pop up ad for Dell which examines the intrusive nature of pop up and also considers ad goals, anticipated ressults, Internet advertisging costs, ad placement and adjustment, as well as results. Seven sources are cited in the bibliography.

  • Lincoln MKS (Ad Analysis)

    This 3 page paper evaluates an ad according to the AIDA concept. No bibliography.

  • Adding a Catering Business

    A 7 page paper providing preliminary investigation into whether Kudler Fine Foods should add a catering business. The paper discusses three articles addressing niche, technology and consumer taste. Kudler has been contemplating adding an organic department; the paper suggests creating a catering service that specializes in organic foods. Bibliography lists 5 sources.

  • Toy Helicopters' Marketing

    In five pages this paper examines Majestic City Helicopters and its problems regarding the growth of its toy helicopters' industry in London with a suggestion that mass marketing be replaced by targeting upscale outlets in a marketing mix consideration. Eight sources are cited in the bibliography.

  • APPLE PRODUCTS/MARKETING SCENE

    This 3-page paper provides an example of an article for the publication Marketing Scene about Apple Inc.'s target marketing efforts.

  • HUMMING BIRD ALL NATURAL DRINKS: STRATEGIC OVERVIEW

    covers strategic positioning and environmental analysis for the fictitious product, Humming Bird All Natural Drinks. There are 6 sources in the bibliography of this 9-page paper.

  • EXAMINATION OF SOUTHWEST AIRLINE'S BLOG

    This 3-page paper examines a blog developed by Southwest Airlines and determines its effectiveness as a marketing tool.

  • Challenges of the Retail Market in Chile

    This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or resellers, however the retail industry and structure in Chile is different from the retail markets seen in many other countries. The paper looks at the structure and patterns seen in the retail industry in Chile with a focus in the grocery and department store segments. The bibliography cites 8 sources.

  • Taking a Cruise to Puerto Rico

    Cruising the Caribbean can be a major adventure, but for the businessperson in charge of a cruise line, it can be serious business. This paper takes the form of a marketing plan for a cruise between the British Virgin Islands and Puerto Rico over a weekend. The idea is to increase tourism and to use the weekend to scout sites and accommodations. This paper has twenty-three pages and nine sources are listed in the bibliography.

  • csr Largest Yogurt Company

    The largest yogurt company in the world is Dannon, a subsidiary of Danone. This essay discusses a case study from Harvard regarding Dannon's and Danone's social responsibility activities. There are seven sources listed in the bibliography of this seven page paper.

  • CSR and Consumer Behavior

    In a paper of three pages, the author reflects on the concept of corporate social responsibility. The author identifies themes in the existing research. The author also provides an overview of corresponding themes. There are five sources.

  • One Company's Social Responsibility

    This essay discuses one of the social responsibility programs of one yogurt company, Dannon. The essay provides a brief background of the founding of this company and the focus on social and corporate responsibility activities. The essay also discusses whether or not to communicate CSR achievements. There are five sources listed in the bibliography of this five page paper.

  • Apple Inc; Product Perception Maps

    This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTunes. Each are discussed and placed on a two dimension grid which assess the most important perceptions to the customer when making the purchase decision. The bibliography cites 5 sources.

  • Customer Satisfaction/Profitability v. Production & Quality

    A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/service quality. This relationship reveals why customer satisfaction has taken center-stage in the new economic paradigm. No longer is customer satisfaction a cursory consideration to profitability. Customer satisfaction, in many ways, is profitability. Bibliography lists 10 sources.

  • Customer Satisfaction and Customer Loyalty

    The difference between customer loyalty and customer satisfaction is considered in ten pages with a comparison of Customer Loyalty How to Earn It and How to Keep It by Jill Griffins to other theories along with an examinations of its economic implications and advantages. Seven sources are listed in the bibliography.

  • Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

    In ten pages the author's theories on how enduring success can be achieved by U.S. businesses are analyzed. There are no other sources listed.

  • Service and Customer Satisfaction

    In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and less on so called company policy. Fifteen sources are cited in the bibliography.

  • Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

    This 14 page paper is a research proposal for assessing why a fair trade brand of chocolate does not outsell a well known brand of chocolate that is not fair trade certified. The paper starts with an introduction, aims and objectives and gives a justification for the subject. A literature review of relevant concepts is then followed by the outlining of a methodology and a timetable of undertaking the research. The bibliography cites 14 sources.

  • Advertising Hershey Chocolate

    A 7 page paper tracing the advertising of Hershey chocolate from the 1930s through the 1990s and into the present for the purpose of assessing message changes over time. It can be argued that advertising changes society, but in the case of Hershey's chocolate it needed to follow society rather than seeking to change it as leading products changed from cocoa to candy in individual servings. Bibliography lists 5 sources.

  • Overview of UK's Shepherd Construction

    In five pages this paper examines Shepherd Construction through a SWOT analysis. Ten sources are cited in the bibliography.

  • Ice-Fili and Russia's Ice Cream Market

    A 7 page paper discussing conditions at Russia's leading domestic ice cream producer, Ice-Fili, as of 2002. Russian ice cream is unique in that it is much higher in fat and contains less sugar than Western ice cream, and by 2002 Ice-Fili was facing significant competition from Western companies including Baskin-Robbins, Ben & Jerry's, Nestlé and Unilever. The paper discusses the Russian market (Russians are devoted to their ice cream) and recommends that Ice-Fili open stores in urban areas. Based on Harvard Case 9-703-516. Bibliography lists 3 sources.

  • Lush Ice Cream and Sorbets Marketing Plan

    In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 sources cited in the bibliography.

  • Electronic Media and Direct Marketing

    In thirteen pages direct marketing and the influence of electronic media such as the Internet and the marketing changes and adaptations that have resulted are considered within the context of the statement 'The power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills.' Fifteen sources are listed inthe bibliography.

  • Great Britain's Supermarkets and the Effects of Products That Are Environmentally Friendly

    In seven pages this paper discusses the UK's supermarket industry standards and government regulations in a consideration of how the economy and society are affected by supermarket products that are environmentally friendly. Five sources are cited in the bibliography.

  • Pros and Cons of E-Commerce for SME's

    A paper evaluating the pros and cons that the growth of e-commerce and the Internet has on small and medium sized enterprises (SME). The author also presents some possible solutions to the problems faced by SME's within the world of e-commerce. This four page paper has five sources listed in the bibliography.

  • Measuring Brand Equity

    This 8 page paper looks at issues concerning the way brand equity is measured and why it is important. The first part of the paper considers the measurement of brand equity including looking at brand assets and liabilities. The second part of the paper looks at what it meant by hard equity and why it is different to brand equity. The third part of the paper looks at the work of Interbrand in measuring brand equity. The last part of the paper discuses how brands can act as signals and looks at the link between brand and hard equity. The bibliography cites 15 sources.

  • Children Promotion of Advertising Ethics

    In a paper consisting of seven pages ethics in advertising particularly in the area of children's advertising are discussed. There are five bibliographic sources cited.

  • The Perception of Ethics in Marketing

    This 11 page paper presents research findings based on a questions provided by the student to assess the perceptions of the general public regarding the presence and influence of ethics in marketing. The paper presents an introduction, methodology, findings and analysis of findings. The bibliography cites 7 sources.

  • Market Segmentation's Influence

    In eight pages this paper discusses market segmentation and how it influences Nike with both marketing mix and segmentation examined within the context of the observation that 'Market segmentation and positioning are the keys to building a strategy for corporate growth.' Seven sources are cited in the bibliography.

  • Marketing Issues for Banks

    Written in four parts, this 18 page paper looks at several issues pertinent to the marketing of banks, such as the international bank HSBC. The first part pf the paper defines what it meant by a marketing audit as well as how and why it would be useful to a bank. The second part of the paper discusses the importance of innovation for banks. A marketing plan for a bank is suggested in the third part of the paper. The last part fo the paper looks at ethics in marketing, looks at the way other companies have approached ethics and considers how should approach their marketing in order to be ethical. The bibliography cites 11 sources.

  • The Ethics of Marketing to Children

    children are increasingly seen as a potential target market by marketers. The writer considers the potential ethical issues to marketing may need to consider when selling goods directly to children, when seeking to influence the children's perspective through indirect marketing. Seven sources are cited in the bibliography this five page paper

  • Marketing and Ethics

    In eight pages this paper considers marketing, the role of ethics, marketing research, advertisements, pricing, the American Marketing Association's Code of Ethics, and other pertinent topics. Five sources are cited in the bibliography.

  • Marketing Communications and the Selling of Financial Services

    Financial services products are an intangible good and may often be a grudge purchase making them harder to sell. This 5 page paper considers the role of communications in marketing financial services and looks at how a financial services company can gain a competitive advantage. The bibliography cites 8 sources.

  • Issues in Business

    6 pages and no sources cited. This paper provides rhetorical discourse on three different topics that have to do with business operations and business thinking. This paper relates the problem of women in business in Saudi Arabia, the ethical operation of companies in the tobacco industry, and the nature and business opportunities of yuppies from countries in Asia.

  • The Future Of Television Advertising

    This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is being used for marketing purposes. Changes include technological advances and the increased number competing media channels. By looking at the way television advertising is used today and emerging patterns the paper discusses the ways television advertising is likely to emerge in the 21st century. The bibliography cites 25 sources.

  • Collecting and Using Marketing Data; The Case of Tesco

    This 4 page paper looks at a company that has shown great skills in the collection and use of market data. Tesco, a UK supermarket, has used its’ ability to collect and analysis market data to create a competitive advantages. This paper looks at how the data collection takes place and why the data collection has been so successful. The bibliography cites 2 sources.

  • Strategies of Gerber Products Company

    In four pages this paper examines Gerber's various strategies regarding management and baby food products. Three sources are cited in the bibliography.

  • Marketing Feasibility of Natural and Organic Food Products

    This paper examines the marketing strategies necessary in launching specialty foods products such as organic and natural products. The author discusses the importance of Corporate Social Responsibility (CSR) as well. This six page paper has six sources listed in the bibliography.

  • Marketing Issues; Segmentation

    This 14 page paper looks at the issues and the challenges for the marketing managers in consumer goods companies when applying market segmentation including why market segmentation matters and how it relates to target marketing and positioning. The bibliography cites 10 sources.

  • Research on Advertising Concepts

    In a paper of three pages, the author evaluates two research articles that pertain to specific areas of marketing research. This researcher evaluated these articles in terms of the theoretical foundation, the framework, objectives, research model and results. This research identified the connection between these two articles on price advertising and corporate social responsibility to compare different views of the theories presented. There are two sources utilized.

  • Fair Trade Goods and Consumer Purchases Patterns

    In recent years there has been an increased demand for fair trade goods. The writer looks at why this trend may be taking place the way it is seen in marketing practices, how it is emerging in marketing trends and the constraints in the concept of fair trade in the mass market. Fourteen sources are cited in the bibliography of this seven page paper.

  • Consumer Behavior and the Luxury Fashion Industry

    In fifty pages this paper examines the luxury fashion industry in a consideration of the industry itself, competition, 911 corporate impact, consolidation, media, purchasing, and a psychological discussion is also included. Twenty five sources are cited in the bibliography and there is also included a graphic illustration.

  • Women's Apparel and the Life Cycle of the Fashion Industry

    In four pages this paper discusses the fashion industry life cycle in a consideration of women's apparel and its placement. Five sources are cited in the bibliography.

  • Environmental Analysis of the Fast Food Industry in Australia with a Focus on the Asian Sector

    This paper looks at the influences on the fast food industry in Australia, focusing on the Asian fast food sector of this industry. The paper begins with a PEST analysis, moves on to the industry itself and finishes with a TWOS analysis. Fourteen sources are cited in the bibliography of this six page paper

  • Schlosser: "Fast Food Nation"

    This 4 page paper discusses what Schlosser says about standardization, uniformity, and conformity in the fast food industry on one hand, and nonconformist entrepreneurs on the other. It also considers the movie industry, which is becoming standardized in the same way as fast food. Bibliography lists 1 source.

  • Advertising Effectiveness

    In five pages diesel X type Jaguar and Maybelline Sky High Curves mascara are examined in terms of their advertising effectiveness and message communication. Two sources are listed in the bibliography.

  • Assessment of a Marketing and Advertising Plan

    In six pages this paper examines how to evaluate the effectiveness of advertising and marketing plans. Six sources are cited in the bibliography.

  • E-commerce Service Options

    A paper addressing out-sourced customer service options and payment services available to on-line merchants. The author presents a variety of services available and notes that the costs for said service providers is less than would be seen with in-house attempts to provide the same services. This five page paper has six sources listed in the bibliography.

  • Ecotourism Marketing Plan

    In six pages this ecotourism marketing plan proposal includes a description of the product; pricing, distribution, and promotional strategies; and a situational analysis. Five sources are cited in the bibliography.

  • Analysis of a Newsweek November 27, 2000 Print Advertisement

    In five pages the print advertising basic principles of sales pitch and 'bottom line' are examined in an analysis of a print advertisement for TWA featured on page 69 of Newsweek's November 27, 2000 issue. Five sources are cited in the bibliography.

  • Exporting Computers to Kenya

    In seven pages the ways in which an American company can export computers to the African region of Kenya are examined in a discussion that includes Kenya economic information, the market potential, political system, taxes, necessary licenses, and promotion methods. Five sources are cited in the bibliography.

  • The Cars of the Future

    This research paper describes electric cars, giving a little of their history, but concentrating on their future and the role that is emerging for this type of car. Six pages in length, three sources are cited.

  • Who Killed the Electric Car?

    A 3 page paper which examines elements of the film Who Killed the Electric Car? Bibliography lists 2 sources.

  • Automobile Sales and Distributive Negotiations

    In five pages automobile sales are examined in terms of distributive negotiations. Two sources are cited in the bibliography.

  • Michael Porter's Model and Bank of America

    The banking industry and the Bank of America are examined within the context of Porter's model of generic competition in this paper that consists of five pages. Five sources are cited in the bibliography.

  • VIDEO GAME INDUSTRY - AN OVERVIEW

    This 4-page paper examines the video game console industry, its major players and its strategies (both development and marketing).

  • Building Image, Brand Awareness, and Textron

    In five pages this paper discusses Textron Financial and Textron Inc.'s various brand awareness and image building techniques. Five sources are cited in the bibliography.

  • Integrated Marketing Communication and Creating Brand Awareness

    This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrated marketing communication (IMC) strategy. The second part of the paper considers the way that brand issues and desired image need to be considered before formulating a brand strategy. Both sections are illustrated with examples from the marketing of Calvin Klein. The bibliography cites 5 sources.

  • THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

    Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper.

  • Global Branding And Global Brands

    An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the most recognized brands and the top global brands, according to different reports. One report includes a comparison of the top brands in different geographic regions. Another study reports top brands in terms of brand value. Brands are identified. 1 Table included. Bibliography lists 9 sources.

  • The Importance of Branding in Marketing and Sales

    The writer looks at how marketing takes place. The paper starts by defining marketing and the way that it supports sales. The definition of a brand and an examination of branding strategies are then discussed, with consideration of the way a firm may use them to increase product awareness and support revenue generation. Ten sources are cited in the bibliography of this seventeen page paper.

  • The Importance of Brand Loyalty

    The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equity, and the management of the brand asset. The paper is six pages long and there are five sources listed in the bibliography.

  • CUSTOMERS AND BRAND RELATIONSHIPS

    This 3-page paper examines the concept of brand loyalty as it applies to cell phones (Sprint) and movies (Disney). Bibliography lists 3 sources.

  • Marketing Principles, Brand Loyalty and Globalization

    Marketing principles that should be considered by any international marketer are duly noted. The research report reviews literature to that end. This eleven page paper has eight sources listed in the bibliography.

  • MacIntosh Branding

    The writer describes branding in detail, paying special attention to the MacIntosh (Mac) brand, which is an example of passionate branding, which is also explained. The writer argues that part of the extreme loyalty of Mac users may be due to its passionate branding. The paper is fourteen pages long and there are nine sources listed in the bibliography.

  • Building Customer Loyalty Through Loyalty and Reward Schemes

    This 17 page paper looks at the way that companies try and create loyal customers with the use of reward schemes. The paper looks at the use of reward or loyalty schemes, how and why they have become so popular and the way loyalty is seen in the real world, including the idea of polygamous loyalty and the way they may support brand values and their potential to provide differentiation. The bibliography cites 22 sources.

  • Analysis of an Article on Branding

    The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four pages long and there is one source listed in the bibliography.

  • Global Setting and Strategic Brand Management

    In sixteen pages this paper discusses how corporations such as Gillette, Proctor and Gamble, Reebok, and Nike can maximize their returns and values through strategic management on a global scale. Seventeen sources are listed in the bibliography.

  • Branding

    This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.

  • The Use of Psychology in the Development and Use of Brands

    The writer looks at how and why it is important for marketers to understand consumer psychology when they choose why and how to brand products or services. The paper includes a definition of brands and branding, and consideration of the way tht consumers may relate to products and/or brands. The paper ends with a case study of psychological branding. Eighteen sources are cited in the bibliography of this fifteen page paper.

  • Developing A New Branding Strategy for A Fashion Firm

    This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.

  • Can and Do Global Brands Exist?

    Many companies seek to compete with the development of global brands. This 9 page paper considers what can be defined as a global brand, looking at the spread of the brand and the way the branding messages are communicated. The paper considers the theory and uses examples to illustrate points raised. The bibliography cites 9 sources.

  • Consumer behaviour, coffee and culture.

    This paper considers the impact of coffee consumption, especially Turkish coffee, on customer behaviour. The paper also looks at the history of coffee and its cultural implications. This fifteen page paper has eight sources listed in the bibliography.

  • Kean College Consumer Satisfaction Study

    In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data examination, consumer behavior theory application, and recommendations. There is no bibliography included.

  • B2B and B2C Electronic Commerce

    In six pages business to commerce and business to business types of electronic commerce are discussed with sales data and management factors considered. Ten sources are cited in the bibliography.

  • Cinnabon; Competitive Analysis

    This 8 page paper examines Cinnabon and performs a strategic external analysis of the company in the wider environment. Using Porters Five Forces model as a framework to look at factors such as market attractiveness, major trends, value delivery systems as well as a customer and competitor analysis. The bibliography cites 9 sources.

  • DELL INC. - A MARKETING ANALYSIS

    This 6-page paper provides an overview of Dell Inc., as well as a SWOT analysis of the company and its competitors. Bibliography lists 6 sources.

  • Future Services and Sales Demand Forecasting

    In four pages this paper considers the forecasting of demand for services and sales. Three sources are cited in the bibliography.

  • Pizza and the Compatibility of Chicken

    In ten pages pizza chains' decision to include Buffalo wings among their standard menu items is discussed. Seven sources are cited in the bibliography and two tables are also included.

  • China's Kentucky Fried Chicken Fast Food Chain

    In five pages this paper examines KFC in China in a consideration of sociocultural barriers and how the fast food conglomerate confronted them. Seven sources are cited in the bibliography.

  • 'Brush on the Run' Disposable Toothbrush Marketing

    In ten pages this paper examines how to market this disposable toothbrush product. Ten sources are cited in the bibliography.

  • SCRUBBING BUBBLES - A COMPETITIVE ANALYSIS

    This 4-page paper provides a competitive analysis about Scrubbing Bubbles, which is a cleaning product manufactured by SC Johnson Cos.

  • CRM and Business Management

    In a paper of three pages, the author relates the importance of customer relationship management (CRM) in business management. The author identifies articles that provide a range of views of this issue in the business environment. Major themes are identified. Bibliography lists 5 sources.

  • The Long Term Potential of Groupon and other Group Buying Web Sites for Businesses

    The writer looks at the rise of the online group buying discount site in order to assess whether the concerns expressed regarding the sites being a temporary phenomena are correct. The issue is examined looking t the benefits and the potential sustainability from the perspective of the businesses that provide the deals. Twenty sources are cited in the bibliography of this twenty-one page paper

  • Motorola's Quest to Regain Market Share in China

    A 6 page paper discussing Motorola's history in China and its loss of wireless handset market share in the early 2000s. The paper recommends that the company focus on long-term profitability, in the form of working to increase market share now and then preserving the market share it is able to gain. In no event should the company allow competitive pressures to force it to market with an inferior product as it did in the US with the low-end Razr. Bibliography lists 3 sources.

  • Car Purchasing

    In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car differences, and the long term consequences of such a purchase. Five sources are cited in the bibliography.

  • Buying Green - Studies in Consumer Behavior

    This 7 page paper compares three articles on the growing trend of consumers to buy green, focusing on the methods used to increase consumer awareness of environmental problems; differences between environmental groups; and how consumer awareness of those differences influences buying decisions. THere are 3 sources listed in the bibliography.

  • Proposed Research Project on Impulse Buying

    In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising perspectives of consumers. Twelve sources are cited in the bibliography.

  • Consumer Purchasing Decision Making

    A 6 page paper that begins with a short introduction and three hypotheses regarding consumer purchasing. The bulk of the paper discusses how and why consumer decide to buy a product or service and includes a decision making process and personality variables that influence the decision. Bibliography lists 7 sources.

  • Research Proposal to Increase Knowledge of Online Purchasing Processes

    Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services, and potential suppliers. This 21 slide presentation is a proposal for research to increase knowledge regarding the way consumers develop preferences. The proposal is for the research to be undertaken using online hotel booking. The slides are provided with speaker notes. Five sources are cited in the bibliography of this seventeen page paper.

  • Benefiting and Educating Consumers Through Advertising

    In this paper consisting of four pages the benefits of properly *educating consumers particularly in the area of pharmaceuticals, online bankers, and online trading are discussed. There are six bibliographic sources cited.

  • Consumption and Human Behavior

    Consumer behavior studies are applied to human behavior sciences in terms of examining differences and similarities as a way to evaluate consumption behavior in a paper consisting of five pages. Six sources are listed in the bibliography.

  • Consumer Behavior Changes and Marketing Implications

    In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with World War II, the Consumers Bill of Rights, TQM, and the Internet among the topics discussed. There are more than twenty sources cited in the bibliography.

  • Consumer Behavior

    This paper discusses the psychology of marketing and consumer behavior. Consumers have access to more information which changes their decisions. The economic recession has also changed their motivation when making purchases. There are four sources listed in the bibliography of this four page paper.

  • Consumer Behavior and Analysis; Greetings Cards

    This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.

  • Economic Behavior, Social Class Income, and Consumer Behavior

    In eight pages the influence of income social class on consumer behavior and economics is considered. Ten sources are cited in the bibliography.

  • Home Shopping

    In twenty five pages this overview of home shopping services such as QVC and the Home Shopping Network include history, increasing popularity, and Internet shopping's future. Twelve sources are cited in the bibliography.

  • Buying Behavior of Consumers

    In a paper consisting of 5 pages influences upon buying behavior of consumers are considered along with marketing strategies that take advantage of thes factors. Five sources are cited in the bibliography.

  • Consumer Behavior

    This 4 page paper discusses some aspects of consumer behavior, such as the stages in the buying process beginning with the perception of need and the level of involvement based on the type of purchasing. Bibliography lists 2 sources.

  • CONSUMER DECISION-MAKING AND MARKETING

    This 7-page paper focuses on the consumer decision-making process and outcome as it pertains to a fictitious brand of ice cream.

  • Understanding the Consumer Decision-Making Process

    This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer decision-making process to increase sales and the way consumer satisfaction influences marketing strategies. The bibliography cites 2 sources.

  • Perceptions, Products, and Marketing

    In ten pages this paper examines how direct and indirect marketing is not selling products to the consumer but rather consumer perceptions. Fifteen sources are listed in the bibliography.

  • Perceptions and Product Marketing

    In ten pages this paper examines how consumer perceptions are developed through marketing and communications. Fifteen sources are listed in the bibliography.

  • International Marketing, Strategy Shift, and Coca Cola

    In twenty pages Coca Cola is examined from a marketing viewpoint that shifts from a global perspective to an approach that is more localized with France's Coca Cola plant emphasized. Eighteen sources are cited in the bibliography.

  • The Marketing Information System

    A 6 page paper discussing the use of marketing information. The marketing information system is comprised of internal data, marketing intelligence and marketing research. Each form of information has its place in consumer and business behavioral models; the purpose here is to assess those facts for both consumer and business buying behavior models. Bibliography lists 3 sources.

  • Wal-Mart - How the Marketing Mix Satisfies the Target Market

    This 10 page paper is written in two parts. The first part of the paper looks at the marketing mix and assesses how successfully Wal-Mart's marketing mix suits it target consumers. The issues pr product, price, placement and promotion are all considered. The second part of the paper looks at the way that Wal-Mart could develop future strategies that would appeal to the target market and enhance revenues. The bibliography cites 9 sources.

  • Thomas Cook, Shell, and eBay Business Analysis

    In sixteen pages this paper concentrates primarily upon Thomas Cook and Shell Oil and contrasts and compares its research, positioning, segmentation and also provides an environmental analysis of each. Five sources are cited in the bibliography.

  • Tourism and the Internet

    The internet has increase the flow of information that tourisms can use to make travel arrangements, from social networking forums and information site to the proliferation of travel agents and travel portals that are found on the internet. The paper examines the influences that are present and why the travel industry, especially companies like Expedia has benefits to such as high degree from the internet with specific interest its role as a distribution medium. Twenty sources are cited in this sixteen page paper.

  • Proposal for Water Massaging Machines in Airport, Casino Hotels, and Shopping Mall Kiosks

    This water massaging machine propsal is examined in five pages. Five sources are cited in the bibliography.

  • Women Influenced by Shopping Malls

    In five pages this paper examines how shopping malls influence women's retail purchases with a consideration of fashion and cosmetic items. Three sources are cited in the bibliography.

  • New Coke: Marketing Flop

    4 pages in length. Diversity is a critical component to any company's continued success; without the benefit of change, organizations cannot expect to remain competitive within their own industries. However, there is a fine line between reinventing an already popular product within acceptable consumer boundaries and completely altering the product so it is wholly unidentifiable. The Coca-Cola company crossed over this line when they introduced the ill-fated New Coke in response to Pepsi's many offshoot products. The extent to which consumers shunned New Coke is both grand and far-reaching; that the manufacturer was compelled to bring back original Coke a mere seventy-nine days after New Coke's release (McGregor et al, 2006) speaks to a marketing faux pas that should have been realized long before New Coke ever progressed beyond the proverbial drawing board. Bibliography lists 4 sources.

  • Coke Leading Pepsi in Soft Drink Success

    In three pages this paper examines the Pepsi and Coca Cola soft drink wars and asserts that it is Coke that continues to reign supreme. Four sources are cited in the bibliography.

  • Marketing in Different Scenarios

    Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in which it takes place. The paper is written in three parts, the first part looks at the differences in marketing to different segments of the market, the second look at the differences in marketing goods and services, the final part looks at the differences that may be present when marketing in an international environment. Seven sources are cited in this eight page paper.

  • Marketing a Hospital

    This 10 page paper considers the way that a hospital will develop a marketing strategy to market its services. The paper considers the way that marketing theory will be used to help identify and develop a plan, what marketing elements the plan should include and how the plan should be linked to the overall business plan. The paper looks at who the marketing plan will be developed it does not present a marketing plan. The bibliography cites 10 sources.

  • IBM Systems and Technology Marketing

    This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and the use of customer relationship management, the marketing mix and the general marketing strategy. The bibliography cites 8 sources.

  • Societal Marketing and Green Marketing

    In fourteen pages this paper discusses societal marketing principles including Kotler's five concepts along with the triple bottom line notion along with green marketing, its environmental origins, and previous failures. Fourteen sources are cited in the bibliography.

  • BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

    Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources listed in the bibliography of this 5-page paper.

  • Auto Show and New Car

    A company wants to introduce their new plug-in hybrid car to the American public by showing it at auto shows across the country. This essay discusses different aspects of marketing to consumers, businesses, and others. There are seven sources used in this ten page paper.

  • GM's Hybrid Car Crown Victoria and Marketing

    In five pages this paper examines a fictitious General Motors and Ford alliance and the external factors involved in hybrid car marketing. Three sources are cited in the bibliography.

  • Analysis of Marketing Opportunities; The Car Market in Australia

    This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. The paper outlines the product and then considers the economic, demographic, cultural, natural, technological and political influences from the theoretical and the practical perspective. The bibliography cites 7 sources.

  • Overview of the Internet and Marketing III

    In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with online marketing approaches, credit card alternatives, costs, and Internet security issues among the topics discussed. Eight sources are cited in the bibliography.

  • Business Proposal for Mobile Oil Change, LLC

    A 9 page business proposal for a mobile oil change service in Denver, Colorado. The paper provides business description, competitive analysis and marketing concept. Mobile Oil Change provides a necessary service at competitive prices and at times and places convenient for customers. All companies owning any size fleet of vehicles needs the service, and every business needs the increased efficiency that Mobile Oil Change service can provide. Bibliography lists 7 sources.

  • Marketing Plans and the Incorporation of eMarketing

    In eight pages this paper examines the importance of ecommerce in a consideration of how marketing plans should incorporate emarketing with 3 Web positioning types among the topics of discussion. Nine sources are cited in the bibliography.

  • Organizational Evaluation and the 4Ps Marketing Mix

    In six pages 3 nonprofit organizations and emarketing efforts are examined in an overview of how marketing mix success can be ensured through the 4Ps. Three sources are cited in the bibliography.

  • Types of eMarketing

    In six pages the differences between traditional and Internet marketing are considered in a discussion of various types of emarketing tools that are employed in enticing and retaining online customers. Nine sources are listed in the bibliography.

  • EXAMPLE OF A MARKETING PLAN: SANDILE SECURITY SERVICES

    Provides a marketing plan/overview for Sandile Security Services. Included are discussions about marketing differentiation, segmentation, commoditization and the 4 Ps of marketing. There are 9 sources in the bibliography of this 5-page paper.

  • Aluminum Baseball Bats and Marketing Challenges

    In seven pages this report examines the ongoing baseball bat controversy of wood vs. aluminum in a consideration of how to meet the challenges of marketing aluminum bats. Seven sources are cited in the bibliography.

  • Rayovac Corporation - The Rechargeable Battery Opportunity

    A 5 page paper based on Ivey Case 906A36. The paper assesses opportunities and risks of increased focus of rechargeable batteries in North America, recommending that Rayovac develop the market to take advantage of the high growth stage of the product life cycle. Bibliography lists 7 sources.

  • Possible Futures Within the International Battery Market

    This paper addresses the international battery market and various concerns for the future. The author comments on growth potential, environmental concerns, dependence on other industries, and changes in import prices since September Eleventh. This seven page paper has six sources in the bibliography.

  • Promotional Analysis of Harry Potter Books and Films

    In four pages this paper discusses the 'retailing' of the Harry Potter book and film franchise in an analysis of Internet, print, and television media promotion. Five sources are cited in the bibliography.

  • Electronic and Physical Best Buy Stores

    In six pages the shopping experience is discussed in a comparative examination of physical and virtual shopping with Best Buy serving as a sample with complementary strengths that are contributing success factors considered. One source is cited in the bibliography.

  • SWOT Analysis of Best Buy

    In ten pages consumer electronics' trends are discussed before a detailed examination of Best Buy via a SWOT analysis is presented. Three sources are cited in the bibliography.

  • Automotive Robotics Venture

    A 6 page paper providing pro forma statements and a marketing focus for a company offering generic robotic applications to the auto maker industry in the US. When a single unskilled worker costs upwards of $100,000 annually, the cost of robotic applications is not so daunting. Generic applications that can be customized to the needs of an individual manufacturing site further increase the overall economic benefit, and it will be that point on which Applied Auto Robotics focuses in marketing its products to the entire industry, beginning with Ford and GM. Bibliography lists 4 sources.

  • Niche Businesses and Effective Social Media Marketing

    In a paper of three pages, the writer looks at how social media can be used to market a niche business. The example of a log cabin building school is used to show how an expertise-centered approach can be effective in social media. Paper uses zero sources.

  • Marketing Research Proposal To Identify the Features of Effective Social Networking Media Messages

    Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal designed to assess which types of messages on social media are most likely to help stimulate positive consumer responses. Nine sources are cited in the bibliography of this six page paper.

  • Taco Bell's LMS

    In four pages customer service and labor distribution effectiveness are among the considerations in this Labor Management System analysis of Taco Bell.

  • Amazon's Frontiers

    A 7 page paper assessing some of the areas that Amazon.com traveled through before becoming profitable. Preceding Amazon's arrival at profitability was a metamorphosis almost as complete as that which takes the caterpillar to the form of butterfly. Along the way the company developed a business model that serves it and its customers well. Three of the areas that Amazon has had to navigate are those of technology, the "chasm" of customer acceptance and its own evolution. Bibliography lists 2 sources.

  • Nokia and Advertising Communications

    In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with the communications advertising of Ericsson and Siemen's competitors. There are ten bibliographic sources listed.

  • Competitive Advantage and Value Creation

    Value creation for competitive advantage maintenance is discussed in a paper consisting of fourteen pages with a presentation of value formula, value migration, value creation, and customer value management. Nine sources are cited in the bibliography with the inclusion of one table.

  • Marketing and IKEA North America L.L.C.

    In fifteen pages this paper examines various marketing aspects of IKEA's North American facility such as definitions, price strategies and demand elasticity, marketing differences, product hierarchy, online marketing, channels of distribution, product life cycle 4 cycle stages, differentiation strategy, and marketing information and research. Seventeen sources are cited in the bibliography.

  • New Running Shoes' Line and Market Research

    In ten pages this paper considers a new athletic shoes' line in an examination of appropriate market research with such approaches as mall shopper population samples and a Likert scale questionnaire discussed. Sixteen sources are cited in the bibliography.

  • Marketing Metaphor of the Water Cycle

    In five pages this paper metaphorically analyzes the water cycle. Six sources are cited in the bibliography.

  • Increasing Laptop Sales Overview and Marketing Plan

    In five pages this paper examines how laptop computer scales can be increased through marketing techniques and plans with a sample executive board meeting's 'minutes' excerpt and mention of 'Robert's Rules' along with future outlook included. There is no bibliography provided.

  • Low and High Involvement and the Process of Making Purchase Decisions

    In five pages this paper discusses the process of decision making when it involves making a purchase with low and high involvement assessed.

  • Marketing Budget at Nike, Inc.

    The writer explains that Nike has more than one target market, it has several. The paper includes data regarding the proportion of income the company allocates to marketing and advertising. The company has adopted new and innovative alternative advertising strategies which are explained. There are five sources cited on the bibliography page of this three page paper.

  • Major Title Company Marketing Plan

    In ten pages this paper presents a marketing plan for a major title company seeking to enter the market of Las Vegas, Nevada, with a marketing and advertising strategy and SWOT analysis among the topics of consideration. Four sources are cited in the bibliography.

  • Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

    For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three brands; Coca-cola, Pepsi and Sainsbury’s own brand to assess the way that they are marketing assessing the way that communications are used and their effectiveness in reaching their target market. The paper focuses on the marketing communication in the UK. The bibliography cites 6 sources.

  • How Can the Persuasiveness of Marketing Communication Be Optimised?

    The aim of marketing communication is to influence the potential target market, and impact on their buying behaviour to the benefit of the product or service being marketed. The most effective marketing campaigns are those which are most persuasive, gaining the greatest amount of trust from the target market. The writer examines what characteristics are required for marketing communication to be seen as persuasive, and the way in which persuasiveness may be influenced by other factors. Twelve sources are cited in the bibliography of this nine page paper.

  • Integrated Communication Strategies and Dog Food Marketing

    In ten pages this paper examines the 4Ps and 5 effects of communication in a discussion of dog food brand marketing communication strategy. Ten sources are listed in the bibliography.

  • Public Policy and Marketing Ethics

    In ten pages this paper examines consumerism, public policy, marketing theories and marketing ethics. Eight sources are cited in the bibliography.

  • Marketing Ethics and Their Evolution from 1960 until 2001

    In twenty pages this paper examines how marketing ethics have evolved over this three decade period with various examples provided. Twelve sources are cited in the bibliography.

  • Tutorial on Motivation, Marketing, Decision Making, and Accountancy

    In sixty two pages five essays are presented that over insightful tutorials on forecasting, strategic marketing management, personnel and organizational management, accountacy, and decision making. There are forty four sources cited in the bibliography.

  • Marketing Management of Singapore's Royal Sporting House

    In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve sources are cited in the bibliography.

  • A Career Path as a Marketing Manager

    Marketing management encompasses a variety of career paths. One of the more interesting is the marketing manager. This fourteen page paper examines the qualifications it takes to secure such a position and the number of jobs that are out there. A SWOT analysis completes the paper. Seven sources are cited.

  • Advertising in the Chinese Market

    A journal article published in Marketing Management titled "Building relationships through advertising," focuses on China and research regarding how the Chinese take to marketing practices. This three page paper examines the article and includes three sources in the bibliography.

  • MARKETING MIX AND MCDONALDS CORP.

    Discusses the marketing mix, the 4Ps, and how McDonald's Corp. uses the marketing mix. There are three sources listed in the bibliography of this 4-page paper.

  • Role of Customer Relationship Marketing

    In eleven pages customer relationship marketing within the context of the marketing of financial services is examined in terms of its role, the value it creates, and its company impact. Twenty sources are listed in the bibliography.

  • Home Depot's 5 Year Marketing Plan

    In sixteen pages Home Depot's marketing plan is examined and features a profile of the company, anlaysis of the competition and the industry itself, SWOT analysis, mision statement, goals both financial and nonfinancial, target markets, customer analysis, expanded services, 4Ps, financial information, and a 5 year projected marketing plan and implementation. Fifteen sources are cited in the bibliography with the inclusion of three tables also provided.

  • International Marketing

    This 12 page paper discusses why companies engage in international marketing rather than a series of national marketing strategies. The paper starts by looking at models and theories that explain how and why companies internationalize and then looks at the way this reflects on marketing strategy choices. The paper argues as the companies get larger there is a natural progression to increased use of standardized international marketing. The bibliography cites 12 sources.

  • Marketing Lexus G's Series and Mercedes Benz E Class

    In eight pages these 2 companies' marketing strategies are contrasted and compared in topics such as Web sites, pricing, public relations, selling, distribution, promotion and strategies, product, marketing mix, relationship marketing, and target markets. Twelve sources are cited in the bibliography.

  • The Potential of Mobile Marketing

    Mobile marketing is the use of mobile telephones and other devices for direct marketing; the writer assesses the way that this may be used and the advantages along with potential disadvantages that may be associated with this medium. Seven sources are cited in the bibliography of this nine page paper.

  • A Case Study of Profitable Business Strategies

    This paper provides an outstanding example of strategies and approaches for increasing profitability that is applicable to any business. The author provides recommendations such as advertising campaigns, maximizing assets, and efficient operations. Includes financial analysis graphs. This five page paper has no sources listed in the bibliography.

  • Rubber Tire Industry Post Firestone Fiasco

    In five pages this paper considers the state of the rubber tire industry post Firestone fiasco. Five sources are cited in the bibliography and there is also the inclusion of an abstract.

  • Retail Stores and the Impacts of Foreground and Background Music

    In two pages this essay considers and article that denotes the subliminal distinctions of foreground and background music playing in retail stores by comparing the two. There is no bibliography included.

  • Marketing Plan for Parrot Place Sales

    In twelve pages this paper examines The Parrot Place, which sells large domestic breeds of parrots in an overview of its marketing plan. There are 7 sources cited in the bibliography.

  • Website Design Analysis

    In eight pages this paper analyzes the website design of 20 home pages in terms of what sets the effective ones apart from the less attention grabbing ones.

  • Function and Design of a Dispenser for Toilet Paper

    In five pages a dispenser for toilet paper is examined in this overview of function and design considerations.

  • Marketing Analysis of a Science Communication Journal

    In twelve pages th is paper discusses a science communication article in a marketing analysis that includes the 4Ps, customers, and competition among other topics. Seven sources are cited in the bibliography.

  • Developing a New Product

    In twenty pages the strategy for new product development is discussed along with such pertinent issues as market testing, conjoint analysis, perceptual mapping, patent and copyright protection, financial budgets and targets, market identification, segments, and mission statements included. There are ten bibliographic sources listed.

  • Pacific Northwest Wine Country Juices Marketing

    In five pages this paper examines various marketing approaches to high nonalcoholic wine juices by a winery in the Pacific Northwest. Five sources are cited in the bibliography.

  • Grandma Tracy's Popcorn and Marketing

    In twenty two pages this paper examines the Grandma Tracy's Popcorn startup business with a marketing operations' plan for the first few months and the discussion includes the 4Ps, and projected cash flow and breakeven analyses as well as a balance sheet. Four sources are cited in the bibliography.

  • Warranty and Advertising in the Automotive Industry

    In nine pages this paper consisting of two parts first discusses the automotive industry costs of television advertising and reasons for its use and the second part considers car warranty highlights and how this warranty can be used for customer repairs. Nine sources are cited in the bibliography.

  • Portable Printer Marketing and Business Plan

    In five pages a portable printer known as PalmPrint is examined in terms of a marketing and business plan, mission statement, and SWOT analysis. Five sources are cited in the bibliography.

  • Small Family Travel Agency Going Online

    In seventeen pages this paper discusses why a small family owned travel agency should 'travel' into cyberspace and examines the importance of having a strong presence online. Fifteen sources are cited in the bibliography.

  • Nike's Internet Initiative, E-Nike and E-Marketing Strategies

    A report examining e-marketing practices of corporate powerhouse, Nike. The author discusses the unique methods used by Nike in its e-commerce efforts. This six page paper has eight sources listed in the bibliography.

  • Satanism Rumors and a Proctor and Gamble Trademark Study

    In six pages this paper discusses the issues associated with the Procter and Gamble's trademark and the rumors associated with it that links it to Satan worship. Nine sources are cited in the bibliography.

  • Soft Drink Marketing

    In eight page this paper examines the many complexities involved with marketing soft drinks in a consideration of consumer behaviors, what marketers should know, and the Asian market changes. Nine sources are cited in the bibliography.

  • Nokia Corporation Analysis

    In a paper consisting of sixteen pags Nokia is briefly introduced and then a discussion of the company's growth from an historical perspective is presented followed by the challenges the corporation has faced, its response and the business strategies compared with Motorola are examined along with a market share data consideration. Fifteen sources are cited in the bibliography.

  • Sales Management and Sales

    In seven pages this paper evaluates how outcomes can be positively influenced through sales training, sales psychology, and sales management. Three sources are cited in the bibliography.

  • Taste and Cultural Capital

    In a paper consisting of five pages the link between social group dominance and their preferred tastes and culture capital is examined with discussions of consumerism as perceived by Bourdieu and Veblen and capitalism. Three sources are cited in the bibliography.

  • Marketing Strategies for Coca Cola

    In ten pages this paper considers Coca Cola in terms of its new product development, diversification, new market creations and penetration of markets with an evaluation of targeting certain niche markets and their effects on company positioning. Twelve sources are cited in the bibliography.

  • Market Research on Frigidaire's Front Loading Washing Machines

    This paper provides a case study relating to Frigidaire's innovative front loading washing machine. The author provides an outline of market research and an overview of market segmentation, and makes recommendations for different strategies. This three page paper has one source listed in the bibliography.

  • Product Life Cycle of VADs Ventricular Assist Devices Product Life Cycle

    Ventricular Assist Devices are examined in an overview consisting of six pages that includes growth effects and revenue generating as each refers to the life cycle of the produces. Four sources are cited in the bibliography.

  • Mobile Printer Product Management Plan

    In eighteen pages this paper discusses a mobile printer that can be used with both laptop and handheld computers in this product management plan overview. Nine sources are cited in the bibliography.

  • Swimming Pool Business Results Enhancement

    In five pages this paper discusses how a small swimming pool business can be enhanced and the various economic considerations that must be made in so doing with a recommendation to increase retail sales and commercial accounts offered. Four sources are cited in the bibliography.

  • Richard Daft's Management Concepts and the Life Cycle Theory

    In seven pages life cycles of products are discussed with an example of the Ford Mustang automobile with the life cycle theory along with the management concepts of Richard Daft applied. Three sources are cited in the bibliography.

  • Southern California's New Youth Skin Care Cosmetics' Marketing Plan

    In fourteen pages this paper presents a New Youth marketing plan that includes a budget and a SWOT analysis. Seven sources are cited in the bibliography.

  • Product Life Cycle and Sirius Satellite Radio

    In six pages this paper discusses a product's life cycle with the focus being on Sirius Satellite Radio. Five sources are cited in the bibliography.

  • Government Prohibition of Tobacco Advertising and its Youth Impact

    In a paper consisting of five pages this paper discusses whether or not the government can rightfully prohibit tobacco advertising because of its adverse effects upon the teen and youth population. Five sources are cited in the bibliography.

  • It's Popcorn Time Marketing Plan and Recommendations

    In five pages this paper presents a marketing plan for IPT along with recommendations regarding Internet sales with a PowerPoint speaker notes marketing plan presentation also available. Four sources are cited in the bibliography.

  • It's Popcorn Time Marketing Mix

    In four pages this paper examines promoting IPT and introducing the product to new customers in a consideration that includes Internet sales' implementation and a potential national gift service association contract. Two sources are cited in the bibliography.

  • Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

    This paper has five pages and five sources are listed in the bibliography.This paper considers a problem faced by an Italian manufacturer of short wave radios for the amateur market. That manufacturer is Radio Palermo. While the radios are well received in Europe, U.S. sales have been slow. This paper analyzes the possibility of training U.S. dealers to sale these radios and the likely resistance that would be waged by those dealers to that training.

  • Promoting Weekend Cruise to Puerto Rico

    This presentation includes notes and slides for a PowerPoint presentation encouraging people to take a weekend cruise between the British Virgin Islands and Puerto Rico. Twelve slides in all, with photos of Puerto Rico. This paper has six pages and four sources are listed in the bibliography.

  • Toshiba Tablet PC

    A 3 page executive summary for a larger marketing review of the Toshiba Tablet PC family of products. The summary addresses the product, target market, marketing strategy, the competition, distribution channels and communication tools being used with customers. Bibliography lists 5 sources.

  • Retail Stores Seek Too Much Information

    In a paper of three pages, the writer addresses retail stores and how the regulations surrounding customer privacy need to be stricter. The writer also considers how a lack of consumer privacy laws can lead to identity theft. The writer includes five sources in the paper.

  • Pricing at the U.S. Naval Hospital, Guam

    A 4 page paper discussing pricing and using a Naval hospital as the target organization. The U.S. Naval Hospital, Guam has the freedom to establish prices for any goods or services not covered by Medicare, but it has no freedom at all when establishing prices for goods and services for which Medicare could be asked to pay. This is a fact of health care in evolution. Bibliography lists 4 sources.

  • Marketing Massage Oil In the United Arab Emirates

    An 8 page action plan for introducing a new massage oil in UAE's largest city. The company envisions establishing and benefiting from a niche market for Elemis Massage Oil, one in which customers are loyal to the product and actively ask retailers to provide it for them. The company seeks to be well established in the market before it attracts a great deal of attention from other potential competitors. Bibliography lists 6 sources.

  • The Benefits and Dangers of Using Personalities to Promote a Brand

    There are many examples of celebrities endorsing or taking part in marketing for goods or services. From Henry Cooper promoting Brut, to Jamie Oliver promoting Sainsbury’s and Carol Vordeman promoting secured loans the practice is widespread. This 11 page paper looks how and why famous personalities are used in marketing and the benefits along with the dangers. The paper cites numerous examples to illustrate points raised. The bibliography cites 15 sources.

  • TWIST JUICE AND THE EGYPTIAN MARKET

    A marketing plan and situational analysis for the Twisted Juice product line in Egypt. There are 7 sources listed in the bibliography of this 22-page paper.

  • Advertising on the Internet; Creating Pull for Bricks and Mortar Stores

    This 4 page paper considers if it is possible to internet advertising in order to create demand for a product in retail stores and persuade the retailers to stock the goods. The paper looks at the case of Estee Lauders’ ‘Advanced Night Repair Concentrate’, and considers if this type of strategy will persuade the shops to stock the product. The bibliography cites 7 sources.

  • Madcap CraftBrew and Bottleworks: Zebra Beer Continued

    A 4 page paper recommending that a microbrewery that wants to grow form an alliance with a mail-order beer club in an effort to place its product with a greater number of people as well as increase sales and repeat business. Bibliography lists 3 sources.

  • The Interpretation of Corporate Social Responsibility in the UK Retail Industry

    This 8 page paper looks at the way CSR has been interpreted by the retail industry in the UK. The paper defines what it meant by CSR, looks at the way it can observed in retail practices and uses examples from companies such as Tesco, Waitrose, The Body Shop and Marks and Spencer. The bibliography cites 15 sources.

  • Internet Marketing Options for a New SME

    This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.

  • Versatile Shoe's Product Life Cycle

    A 3 page paper describing the anticipated life cycle of an innovative shoe product. Movement through the product life cycle is predictable and can be assessed with measurement of units sold or revenues. Knowledge of the point that the product occupies at any given time on the curve of the life cycle informs marketers of how they need to approach their promotion of the product. Bibliography lists 2 sources.

  • MARKETING STRATEGY FOR A PLASMA TV

    This 5-page paper provides a marketing strategy for a plasma television set. Bibliography lists 2 sources.

  • World Wildlife Fund Marketing Plan

    A 10 page marketing plan for the World Wildlife Fund, targeting corporate members and school teachers in the United States. The plan seeks to gain new members and corporate sponsorship totaling $6.25 million on a $400,000 investment. Bibliography lists 11 sources.

  • Nokia v iPhone

    This 9 page paper looks at the launch of the new Nokia 5800 XpressMusic. The paper is written in 3 parts. The first part of the paper looks at the concept of environmental scanning and why it is important to marketers. The second part of the paper undertakes environmental scanning, using a PESTEL and SWOT analysis considering the position of Nokia with the launch of their first touch screen telephone with the online music service 'Comes with Music'. The last part of the paper outlines a marketing campaign that could be used to market the telephone. The bibliography cites 6 sources.

  • Why Has Packaging Become Such A Significant Part Of Marketing Activity?

    This 3 page paper looks at why packaging is so important in marketing terms, issues such as customer perception and image are considered and ethical and environmental concerns regarding packaging. The bibliography cites 2 sources.

  • The Growth of Online Shopping

    Online shopping continues to grow on a global scale. Statistical data for the most recent holiday season are reported, including some of the demographics of shoppers. The writer comments on the strengths and weaknesses of e-commerce as compared to traditional retail stores. Data are also provided for India. There are six sources listed in the bibliography of this three page paper.

  • NEGATIVE WORD OF MOUTH AND VIRAL MARKETING

    Discusses the concepts of negative word of mouth marketing and viral marketing. There are 5 sources listed in the bibliography of this 4-page paper.

  • The Launch of Innocent as a Multidimensional Product

    Innocent Smoothies were launched onto the market in 1999, the writer looks at the way that these could be seen as satisfying different needs with variant characteristics and also examined their position in terms of new product development. Two sources are cited in the bibliography of this three page paper.

  • The Branding of a New Range of Refrigeration Products

    Branding can be a key element in the success or failure the product. The writer considers the way in which a new range of fridges may be granted, looking at aspects such as how the logo and brand name will be developed in order to attract the target market, the way that the branding may be perceived as well as its utilization in marketing. Fourteen sources are cited in the bibliography this ten page paper.

  • CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

    A marketing and quality overview of California Pizza Kitchen. There are 12 sources listed in the bibliography of this 13-page paper.

  • The WonderBra and the Selection of Promotional Strategies

    In a paper of three pages, the writer looks at sales promotion strategies. The selection of appropriate strategies is explored in the context of the WonderBra. Paper uses four sources.

  • Marketing Mix Overview - Amazon.com

    In a paper of five pages, the writer looks at the marketing mix of Amazon.com. The importance of adapting marketing to one's market is emphasized. Paper uses four sources.

  • VIRAL MARKETING: IS IT ETHICAL?

    Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-page paper.

  • FIVE FORCES, PEST AND SWOT ANALYSES OF DISH NETWORK

    Provides a Five Forces, PEST and SWOT analysis of DISH Network, to prove that a macro-analysis is necessary to the company's micro-analysis and decision-making capabilities. There are 3 sources listed in the bibliography of this 7-page paper.

  • Social Networks and Tourism

    In a paper of five pages, the author reflects on word of mouth and e-word of mouth (eWOM) as they influence consumer behaviors. The current literature reflects the importance of social networking and eWOM as major sources of communication with the tourism consumer base. User-driven content can influence opinions and drive consumer behaviors, but both positive and negative messages can occur in the same forum. Subsequently, companies must recognize the impacts of the varied messages that may appear in user-driven social media, as well as the way it can influence different consumers. The research provides an interesting perspective on the challenges and application of eWOM. Bibliography lists 5 sources.

 

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