Research Paper On Fashion Industry
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
The Use of Customer Relationship Management in High End Fashion
The fashion industry is highly competitive and gaining customer loyalty can be a challenge. The writer looks at the luxury end of the fashion market and considers the way that some of the high end fashion houses manage their relationship with their customers, looking at both the haute couture and prêt-a-porter markets. Fifteen sources are cited in this fourteen page paper.
Consumer Behavior and the Luxury Fashion Industry
In fifty pages this paper examines the luxury fashion industry in a consideration of the industry itself, competition, 911 corporate impact, consolidation, media, purchasing, and a psychological discussion is also included. Twenty five sources are cited in the bibliography and there is also included a graphic illustration.