Research Paper On Consumer Decision Making Process

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Understanding the Consumer Decision-Making Process

    This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer decision-making process to increase sales and the way consumer satisfaction influences marketing strategies. The bibliography cites 2 sources.

  • Consumer Profile of Pepsi Cola

    In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of consumer purchasing decision making, U.S. economy impact of a consumer profile, and the future and global implications of a marketing consumer profile. Ten sources are cited in the bibliography.

  • Consumer Purchasing Decision Making

    A 6 page paper that begins with a short introduction and three hypotheses regarding consumer purchasing. The bulk of the paper discusses how and why consumer decide to buy a product or service and includes a decision making process and personality variables that influence the decision. Bibliography lists 7 sources.

  • Function of Information Technology in Decision Making

    This informative research paper first describes the decision making process and then how information technology (IT) fits into this process, supporting the premise that IT utilization saves time and facilitates making optimal decisions. Various decision making models are described, which includes a discussion for maximizing outcomes. While it is not possible to obtain perfect IT, the writer shows how this area aids decision makers in improving the outcomes of their decisions. This twenty-two page paper has twenty-one sources in the bibliography.

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