Research Paper On Crm In Retail
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
The Value of Customer Relationship Management for Web Based Retail Operations
The writer proposes the implementation of a customer relationship management system (CRM), for a firm providing retail operations through the Internet. The potential benefits of CRM considered in the context of the value chain, required supporting technology infrastructure, implementation and consideration on the way in which the change should be implemented. Eleven sources are cited in the bibliography this sixteen page paper.
Challenges of the Retail Market in Chile
This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or resellers, however the retail industry and structure in Chile is different from the retail markets seen in many other countries. The paper looks at the structure and patterns seen in the retail industry in Chile with a focus in the grocery and department store segments. The bibliography cites 8 sources.
Implementation of CRM at Verizon
This 10 page paper discusses the implementation of customer relationship management (CRM) at Verizon. The paper looks at how and why the project was initiated, how it was planned, the identification of business needs, the design of the system and the result of the CRM implementation. The bibliography cites 10 sources.
Leveraging Resources; The Retail Environment
This 3 page paper looks at management issues concerning the use of resources by a retail firm. The paper answers 4 questions, considering whether retail firms have access to, or can obtain the resources it needs to be successful, the importance of clear directions and incentives, the importance of the supporting structure and whether the creativity of the employees is fully leveraged. The bibliography cites 2 sources.