Research Paper On E Marketing Pdf

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Marketing in Different Scenarios

    Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in which it takes place. The paper is written in three parts, the first part looks at the differences in marketing to different segments of the market, the second look at the differences in marketing goods and services, the final part looks at the differences that may be present when marketing in an international environment. Seven sources are cited in this eight page paper.

  • IBM Systems and Technology Marketing

    This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and the use of customer relationship management, the marketing mix and the general marketing strategy. The bibliography cites 8 sources.

  • APPLE PRODUCTS/MARKETING SCENE

    This 3-page paper provides an example of an article for the publication Marketing Scene about Apple Inc.'s target marketing efforts.

  • Marketing a Hospital

    This 10 page paper considers the way that a hospital will develop a marketing strategy to market its services. The paper considers the way that marketing theory will be used to help identify and develop a plan, what marketing elements the plan should include and how the plan should be linked to the overall business plan. The paper looks at who the marketing plan will be developed it does not present a marketing plan. The bibliography cites 10 sources.

  • Electronic Media and Direct Marketing

    In thirteen pages direct marketing and the influence of electronic media such as the Internet and the marketing changes and adaptations that have resulted are considered within the context of the statement 'The power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills.' Fifteen sources are listed inthe bibliography.

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