Research Paper On Fashion Brands
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Developing A New Branding Strategy for A Fashion Firm
This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target market of male and female 14 – 22 year olds. The paper examines the target market and the influences on that target market, determines the brand message and values and proposes a brand strategy that can be used to communicate that brand message to the target market in a way that will be well received. The bibliography cites 8 sources.
Global Branding And Global Brands
An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the most recognized brands and the top global brands, according to different reports. One report includes a comparison of the top brands in different geographic regions. Another study reports top brands in terms of brand value. Brands are identified. 1 Table included. Bibliography lists 9 sources.
This 16 page paper looks at how successful branding takes place. The paper start by examining what is meant by branding and successful branding and then looks at the way it may be achieved, including the similarities and differences between B2B and B2C branding. Based on the findings at set of steps to successful branding are formulated. The bibliography cites 19 sources.
The Use of Psychology in the Development and Use of Brands
The writer looks at how and why it is important for marketers to understand consumer psychology when they choose why and how to brand products or services. The paper includes a definition of brands and branding, and consideration of the way tht consumers may relate to products and/or brands. The paper ends with a case study of psychological branding. Eighteen sources are cited in the bibliography of this fifteen page paper.
Two Decades of Couture Fashion in France from 1919 until 1939
In fourteen pages the time period between 1919 and 1939 is the focus of this discussion of French couture fashion with the 5 positive women's fashion influences, French fashion's global appeal, and a comparison of influences of Elsa Schiaparelli and Coco Chanel on couture fashion. Ten sources are cited in the bibliography.