An Analysis of the American Broadcasting Co.

Number of Pages 7

In a paper consisting of seven pages a company overview of ABC is provided along with a discussion of its radio stations and television networks and an exploration of such topics as decision making, ratings, regulatory issues, programming, branding, sources of revenue, target market, market struggles, and successes in recent years. There are ten bibliographic sources cited.


File: MM12_PGABC.rtf


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