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Number of Pages 16
The paper is based on a case study which looks at the way in which these two major drinks companies have competed for market share in the carbonated soft drinks market. The writer includes discussion in how the market has been highly profitable for so long, the differing cost and profit structures for the bottlers and the concentrate manufacturers, the way the market has developed and how profits have been impacted by the fierce competition and the challenges faced by the beverage companies as customers shift their demand to drinks which are perceived as healthier. Seven sources are cited in the bibliography of this sixteen page paper.
File: TS14_TEcolawar11.doc
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