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Number of Pages 10
This 10 page paper is written in four parts concerning the development pf a new product; an aircraft that can travel faster than current aircraft. The first part of the paper considers how development can take place and involve internal stakeholders. The second part of the paper discusses the 4 P's that can be applied to the development of the product and its sale. The third section considers marketing to consumers, and looks at ways profitability may be assessed, the last part looks at risk and risk mitigation techniques. The bibliography cites 6 sources.
File: TS14_TE888Xdes.rtf
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