Should Yum! Brands take KFC into Africa?

Number of Pages 6

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The writer assesses the potential of this market by looking at the risks which will be faced, problems associated with financing and performing a net present value calculation of projected net cash flows. Three sources are cited in the bibliography of this six page paper.


File: TS65_TEkfcafrica.doc


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