The Globalization Strategy of Wyeth

Number of Pages 16

Wyeth changes their strategy in the 1990’s in order to create an integrated pharmaceutical firm. The writer assesses how and why this occurred, the threats that were faced and influences such as culture and resistance to change, the paper concludes by assess the position of the firm and whether it may be seen as multinational global or transnational organization. Twelve sources are cited in the bibliography in this sixteen page paper.


File: TS14_TEwyeth2.rtf


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