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Number of Pages 7
This seven page paper looks at the problems faced by Eurodisney (Disneyland Paris). The paper starts by discussing the factors which contributed to the poor performance of EuroDisney in its first year of operation and the reasons to those problems including the role of ethnocentrism and culture clashes. The paper also discusses how the success of Disney in Tokyo may have impacted on the failure of Disney in Paris and assesses the changes which have been made in light of the near bankruptcy in 2005. The bibliography cites 2 sources.
File: TS14_TEEurodisp.rtf
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