Research Proposal to Increase Knowledge of Online Purchasing Processes

Number of Pages 17

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services, and potential suppliers. This 21 slide presentation is a proposal for research to increase knowledge regarding the way consumers develop preferences. The proposal is for the research to be undertaken using online hotel booking. The slides are provided with speaker notes. Five sources are cited in the bibliography of this seventeen page paper.


File: TS65_TEinterhotel.doc


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