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Number of Pages 10
The writer considers the use of a blue ocean strategy and the use of Costa’s (2006) work ‘The Art of Banking’ for a small private bank based in Switzerland. The paper begins by looking at the bank; Bank Frey and its background and then considering these two approaches and the way they may be applied. Four sources are cited in the bibliography of this ten page paper.
File: TS14_TEbankfrey.doc
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