The Impact of Global Branding in a Small Town

Number of Pages 3

This 3 page paper discusses the way in which global marketing may influence sales of a product within a small town market. The benefits of a single standardized strategy is discusses along with the potential benefits of a strategy customized to local markets and the need way a global brand may need to compete with local products. The bibliography cites 4 sources.


File: TS14_TEglomarST.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2026 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.