How Apple Has Marketed the iPod

Number of Pages 6

The writer examines the way that the iPod has been marketed by Apple, assessing the way the campaigns were designed to appeal to the target market. The writer uses a SWOT analysis to look at the strengths, weaknesses, opportunities and threats in the iPod marketing strategies. Eight sources are cited in the bibliography of this six page paper.


File: TS65_TEipodmark.doc


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